At ground level, the site opens onto the mall's outer courtyard where the main luxury brands are located. To give the store a defining exterior that sets it apart from its boutique neighbours, we designed a statement facade with towering, polished marble pillars and expansive double-height windows. For the internal, lower ground entrance, a deep, arched, off-white threshold is a further nod to Grecian seaside architecture.
The store's hero feature is an impressive ceiling art installation that takes centre stage over the escalators. The visual representation of costal waves and wind is formed from long torn stretches of textured paper which gently ripple as air blows through them.
Design for a third site-specific store is currently underway, set to open in İstinyePark, Istanbul, in 2023 when Beymen celebrates its 50th anniversary. The two Beymen destinations are the latest addition to our extensive retail portfolio which includes spaces for L’Oreal-owned Biotherm, Stella McCartney, H&M, Mulberry, and Georg Jensen. Other retail projects set to launch this year include a reimagining of the seafood quadrant at Berlin's foremost department store, KaDeWe.