EDITORIAL
Mulberry
Contemporary art and vernacular craft
The Making of the first Mulberry flagship stores — An expression of British craft and design heritage through a contemporary lens.
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"We are immensely proud of our British heritage and our reputation for craftsmanship; we wanted to facilitate the translation of these quintessential elements of our brand into our retail interiors.
Rather than a pastiche of the craft used to create our products we have sought out the best of British craft for each material and function and let the quality and authenticity speak for itself." — Georgia Fendley, Former Brand Director, Mulberry
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"The form and symbolism of London bricks has been in my mind for a long time and indeed informed sculptural elements of my work. For me this simple brick has dignity, defiance, gravitas and even an element of rock‘n’roll. Out of context in a New York store it becomes even more potent in a way. The simple, solid and calm delivery of these three large machined brass pieces will be incredibly beautiful and calming in a busy store." — Jonathan Ellery for Creative Review
"While some pieces will be immediately obvious, others will be found by chance, and over time." — Georgia Fendley, Former Brand Director, Mulberry