Dezeen on the New Balance London

The New Balance London flagship is featured in Dezeen, with Universal Design Studio and Map Project Office’s collaboration explored through the lens of performance, identity and place. Located in New Bond Street, the space offers an immersive retail experience rooted in movement, material innovation and evolving brand narrative. Drawing on the energy of the city and the crafted discipline of sport, the flagship blends athletic function with human-centred design—delivering a layered environment that speaks to both legacy and progression.

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