For McCartney’s London Flagship we extensively remodelled a Grade II listed Georgian townhouse on Bruton Street, introducing bold interventions into the former art gallery space. The scheme created an 11,000-square-foot UK headquarters for the company, 5,700-square-feet of which was to be front-of-house retail. Building on the ‘nature abstracted’ theme of the New York store, we took key structural elements such as the skylight and the ‘jack’ arches at the rear and re-introduced them in a modern context by placing more emphasis on them. In other areas the fabric and the finishes were restored and further complemented by themes of nature and landscape expressed in bespoke fittings and numerous handcrafted materials, such as the same three-dimensional tiles that we had used in the New York store, and elements made from limestone, polished black granite, smoked ash, structural glass and brushed stainless steel.
The retail areas, designed to create a relaxed and inviting environment, include a perfume room, bespoke tailoring service, dedicated VIP area and garden. A monumental marquetry wall runs the length of the main retail space, incorporating a fairy-tale scene designed by Stella. Contemporary furniture and fittings designed for the scheme are juxtaposed with hand-made wallpaper and hand-printed fabric walls, creating a varied and highly personal approach to the interior.