Given the exhibition’s subject matter, it was imperative that Universal’s design for Our Time on Earth fully embody its message of ecological stewardship, without simply falling back on recycled materials, the concept and aesthetics of which people are already familiar with. It is important that visitors to the exhibition leave feeling inspired by the possibility of futures in which society uses materials more responsibly, as well as excited by their potential to make a substantive difference to our environment.

The design team’s approach to the space was guided by the work of economic anthropologist Jason Hickel, whose theory of radical abundance rejects the artificial scarcity driving contemporary economies. Instead, Hickel argues that degrowth and the socially responsible deployment of resources can create a more equitable, environmentally balanced future in which everyone is provided for. Led by Hickel’s thinking, Universal undertook a research programme focused on designers and companies working with existing natural materials in a more resourceful manner than previously seen within the field.

Linking much of the research was a belief that responsible material stewardship can bring about both social and environmental benefits. Many of the materials considered, such as hemp or corn husk, employ small-scale regenerative farming methods that carry benefits for biodiversity, soil health and the communities that farm them alike.

Given that the majority of exhibits within the show are digital, the team developed a display that would provide a contrasting focus on materiality and tactility. This display prioritises undulating, organic forms, utilising materials whose natural origins are immediately clear to visitors.