Jimmy Choo

Utilising a rich palette of materials

A dramatic manifestation of the luxury brand for its headquarters

In 2012, we were appointed to design the new global headquarters for Jimmy Choo, the luxury British high fashion house specialising in footwear, handbags and accessories. Located in Victoria, the new location was a move away from their previous home in the London's East End.

Our process involved strategically organising the layout of the company’s departments across four floors, whilst increasing their social space and encouraging interaction between the different teams. The design needed to accommodate future growth but most importantly, to provide a space that truly reflected the Jimmy Choo brand.

Referencing the late-modernist style of the building and embracing the Jimmy Choo brand, a rich palette of materials, including hardwood veneer, polished marble, velvet, etched glass and finely brushed stainless steel were used to establish a luxurious and dramatic backdrop for the Jimmy Choo team.