"Creating those little moments in a vast, vast story is the only way you can design an exhibition space like this. ”
— Julia Pitts, Exhibition Project Lead
“It is a pleasure to open the Information Age exhibition today at the @ScienceMuseum and I hope people will enjoy visiting. Elizabeth R." —HRH Queen Elizabeth II's first-ever tweet, sent from the opening of the Information Age Gallery
Our vision was to create a gallery that seamlessly integrated object, narrative, interpretation and design. From the outset, the project focussed on collaboration between curators, narrative experts and designers, allowing both content and architecture to develop holistically.
Storytelling drove the design of the space, with a focus on the human-led endeavours in communication. We sought to create a familiar environment for technologies and stories embedded in our everyday lives by highlighting the human impact of these technologies.
"Fundamentally, this is a gallery about incredible objects, people and stories. The format of the gallery plays a supporting role to these awe-inspiring exhibits. We hope visitors will enjoy experiencing the gallery through the space we have designed." — Nick Rolls, Creative Director at Universal Design Studio
In order to foreground the civic impact of information technology and to create a space that might encourage visitors to dwell, we based the organisation of the gallery around the spatial typology of the town square – an open public space in the heart of a town enclosed by buildings of different uses, often with a monument or fountain at its centre. At the centre of the ‘town square’ we placed the largest object in the gallery, the rugby Tuning Coil and encircled it with a raised epileptical walkway that intersects a series of ‘buildings’ that face into the centre of the gallery, that we called ‘story-boxes’.
"We tried to make it a really physical experience to counter the intangibility and invisibility of information theory." — Jason Holley, Universal Design Studio