Our brief was to create a bold and surprising interior that would excite shoppers who are heading back towards retail experiences in the Oxford Street District, in the face of narratives around the declining health of high street retail. Aside from creating display moments that allow customers to interact with the brand’s jewellery, the interiors also needed to provide a welcoming and hospitable atmosphere that could support an on-going events programme
At a time when larger conversations around retail in the Oxford Street district have mostly involved our reliance on digital shopping, Georg Jensen feels that post-pandemic it is more important than ever to reconnect with its customers in brand-led experiential environments. Elevating its retail experiences to immerse those visiting in the roots and hallmarks of Georg Jensen. During its tenure at New Bond Street, Georg Jensen will host a vast array of activities, from exhibitions and installations to parties and talks, with a view to meeting and connecting in-person to tell its brand story and reach new audiences.