The exhibition was anchored to Sony’s design concept, Monolithic Design, which was ‘seeking only what is essential’. Inspired by this positioning, the combined design team considered the presence that products bring to a space. For us it was an opportunity to push experiential design to its limits. We clad the entire space in acoustic cones and pyramids to create an immersive sonic installation, an anechoic, reverberation-free acoustic laboratory to highlight the experimental nature of the exhibition contents. The experience of being in an anechoic chamber created a heightened perception, reinforcing the connection between the body, the objects and the space.