Universal was briefed to harness spatial design to tell the narrative of Biotherm’s holistic ‘Blue Beauty’ ethos - a belief in beauty that comes from water and gives back to it, resulting in products that take care of the skin whilst being more respectful of the ocean. Intrinsic to every Biotherm product is Life Plankton: a micro-organism with regenerating properties is sustainably produced by Biotherm using a complex biotechnology process that allows it to be endlessly reproduced with no harm to nature. Translating this unique methodology into the spatial design required an innately collaborative process, with Universal working closely with Biotherm’s design team and its expert scientists to distill the brand’s laboratory processes into a physical space.
Frame Magazine on Biotherm
Universal renders Biotherm's brand values physically in Monaco
"Will values outshine products in future retailing? Let this Biotherm space spark your imagination" —Frame Magazine