Since its inception in 1971, Beymen has been the forerunner in bringing luxury fashion to the Turkish market, offering the most prestigious fashion houses throughout more than 90 stores nationwide. The heart of Karaköy Istanbul was a natural progression for an additional Beymen site; the harbourside arts destination attracts an affluent, avant-garde crowd, abundant with cultural institutions such as MSGSU Istanbul Museum of Painting and Sculpture, SALT Galata, and the Istanbul Modern, Turkey’s first contemporary arts museum founded in 2004 set to reopen at its new Renzo Piano designed space this autumn. Alongside locals, this outpost will play host to a slew of international tourists from Europe and beyond.
Positioning Beymen as a must visit on the arts circuit was a central aspect of the Galataport brief. The 3,000 square metre, three-floor site centres around the concept of a gallery; a select edit of pieces have been curated throughout a highly stylised space - a first of its kind for a Beymen store - and sit side-by-side with artwork exhibits from the Beymen Group Contemporary Art Collection. Universal opted to hero and expose the building’s raw concrete framework to create a dynamic juxtaposition to the rich artwork, boutique clothing, and opulent material palette. This anti-luxe style was designed to resonate with cosmopolitan clientele familiar with the likes of Dover Street Market.
A further nod to traditional Turkish interiors is the intricate marble flooring, formed from tessellated hand-cut triangle tiles with a patchwork pattern that varies in gradient. The design team harnessed the floor as a subtle wayfinding tool: ochre tiles define womenswear whilst emerald green the mens. The tilework pattern grows in density as the flooring nears hero spacial features such as curtain wrapped changing room pods dispersed throughout the floors, and the sculptural plaster-like staircase that anchors the centre of the space.
"Karakoy is one of the most creative and colourful neighbourhoods of Istanbul. We drew a lot of inspiration from the local artisans that make this neighbourhood unique, by celebrating art across the store. We wanted these moments of art to shine by setting them against a pared back backdrop. This was a huge departure from the more refined and meticulously finished stores Beymen are known for. But ultimately it meant that Galatport is a much more forward looking store that celebrates both art, fashion and design." —Elif Duztepe, Senior Designer