Universal’s architectural concept focused on the synthesis of East and West of which materiality played an integral role. By combining Turkish and European craft, the Universal team was able to strike a balance between decorative and simplistic: traditional materials of marble and walnut timber juxtapose contemporary Jesmonite marble-like slabs and serve as backdrops to mannequins and clothing, whilst creative plinths formed from glass bricks showcase shoes and accessories. Shelving and rails take on geometric, angular forms, built-in high-quality materials of brushed brass, marble, and walnut wood. The resulting product displays are vastly more dramatic than those previously seen in Beymen spaces.

Unrivalled VIP treatment via its concierge service, Beymen Prive, is a mainstay of the brand, so creating a basement lounge on the lower floor for private one-to-one shopping experiences, styling consultations or tailoring was another core element of the brief. At the base of the sweeping staircase, a timber sliding door inlaid with geometric patterned frosted glass adds to the feeling of exclusivity. Inside, Universal opted for a moodier palette to give the secluded space an air of sophistication, seen in maroon coloured walls, a vintage scarlet velvet sofa and sapphire blue armchairs framed by painted timber feature wall shelving. Given the lack of natural light on the lower level, lighting took on a pivotal role in creating a rich atmospheric setting: wall-to-wall strip lights cast a soft downward glow whilst bespoke brass uplighters illuminate each cavity in the concrete ceiling making a feature of the building's exposed structure.

Further pieces of vintage and iconic furniture from famed designers - Patricia Urquiola, Antonio Citterio, Jaime Hayon, Eileen Gray, Isamu Noguchi, Verner Panton - have been specified throughout all three floors to add to the space’s unique, one-of-a-kind feel, and help create breakout areas for visitors taking a moment's respite whilst shopping.