ICON on Georg Jensen

Georg Jensen’s London flagship presents a contemporary take on Scandinavian design in the heart of Mayfair. Designed by Universal Design Studio in collaboration with AKQA, the interior draws on the soft, shifting qualities of Nordic light to create a calm and immersive atmosphere.

ICON takes a closer look at how the space redefines luxury retail through atmosphere, materiality and a deep respect for the brand’s design heritage. Read the full feature here.