Enki on Georg Jensen

Georg Jensen brings a refined Scandinavian presence to Mayfair with the opening of its new London flagship, designed by Universal Design Studio in collaboration with AKQA.

Inspired by the soft, shifting qualities of Nordic light, we created a warm and understated interior that offers a serene backdrop for the brand’s curated collection of homeware, silver hollowware and jewellery. The space reflects a contemporary approach to luxury retail—calm, tactile and rooted in material integrity—marking a significant new chapter for the heritage brand.

Enki steps inside to explore the interiors and the thinking behind the design. Read the story here.