Dezeen on Azza Fahmy Burlington Arcade

Luxury jewellery finds a new home in the heart of Mayfair with the opening of Azza Fahmy’s London flagship, designed by Universal Design Studio.

Set within the historic Burlington Arcade, the boutique marks the Egyptian brand’s first standalone space in the UK. Designed to reflect the artistry and cultural heritage behind Azza Fahmy’s handcrafted pieces, the interior pairs refined materials with subtle detailing—creating an intimate, gallery-like environment rooted in storytelling, craft and identity.

Moving away from traditional retail tropes, the space blends architectural restraint with rich texture and warmth, offering a calm, elevated backdrop for jewellery that bridges history and modernity. Read the full story here.

Photography by Ben Anders.