An exhibition about the much-loved Spanish footwear brand, Camper, that encouraged visitors to take a stroll through the Design Museum
The Camper exhibition at the Design Museum explored the Spanish footwear company’s design and manufacturing process, from their design studios in Mallorca to their high-tech mass production facilities in the Far East. Our design took its cue from the idea of travel on foot, creating a landscape for the modern flaneur through which visitors could “stroll”. This led to the creation of a raised, folded ground plane, dissected by pathways, where visitors could encounter moments of surprise and distraction and reveal Camper’s stories.
Opening up Camper’s extensive archives publicly for the first time, the exhibition included sketched concepts, prototype products and as-yet-unreleased pieces, and explored Camper’s approach to everything from conceptual retail spaces to their non-conformist, playful approach to advertising. The material inspiration came from Camper’s commitment to sustainability and from the use of recycled rubber tyres in the soles of their shoes. A recycled, post-consumer black rubber surface was chosen to clad the raised landscape that permeated the entire gallery space and provided the backdrop for the content and graphics.
Taking its cue from the ‘Walking Society’, the second part of the exhibition was a survey of the latest design research related to walking. Envisaged as a contemporary and speculative physical consideration of what life on foot will mean in the future, as society responds to changing social, cultural and physical environments, the exhibition contained projects by artists, designers and architects, all of them grappling with this theme from different perspectives.
Overall, the exhibition landscape created an uncompromising spatial and visual experience that encouraged the visitors to wander, discover and speculate on the history of Camper and the future of walking.