Architecture & Interior Design
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E-Paper 3: Rethinking Retail | Universal

E-Paper 3: Rethinking Retail

As technology continues to change the way we shop, brands must also continue to search for new and innovative ways to attract people into their brick-and-mortar stores. The question is, why should we still care about physical retail? Surely by the time Generation Alpha is shopping (those born after 2010) we will all be digesting our lives in an end-to-end digital cycle?

Universal Design Studio’s Satoshi Isono and AKQA’s former Chief Strategy Officer for APAC (now MD of Strategy in New York) Sam Sterling share their thoughts on the continually evolving face of physical retail and how China is leading the charge — showcasing that micro-formats, digital interfaces and a wider adoption of in-store app-based interactions can provide the best testing ground for inventive customer experiences and future successes.

E-Paper 3: Rethinking Retail | Universal
E-Paper 3: Rethinking Retail | Universal
E-Paper 3: Rethinking Retail | Universal