A collection of flexible workspaces for The Office Group inspired by the classic bars and cafés of 1950s Soho
The Office Group (TOG), founded in 2003, pioneered the concept of flexible workspace in the UK, and today has over 17,000 members working across 33 buildings. 151 Wardour Street is TOG’s first building in London’s Soho, and offers 1,750 sq. m of serviced office and co-working space.
As an existing office building with retail on the ground floor, built in the 1950s, we researched classic interior spaces of Soho, including bars and cafés, from the mid-century period. These spaces incorporated materials such as polished chrome, formica, aluminium and new plastics, with influences from continental Europe and the USA, and were full of pop iconography and pop art-inspired colour schemes.
We took these influences and created a series of striking, graphically abstract spaces with a palette of materials that includes indigo denim upholstery and curtains, recycled plastic, linoleum and perforated aluminium, set against a backdrop of block colours and framed screens.
The ground floor entrance doors and screens incorporate the graphic framework used throughout the project as a connecting motif. A display counter and flexible exhibition wall run the length of the entrance space, providing companies with a unique space to showcase their work.
The heart of the building on the third floor accommodates the main reception, co-working spaces, studios, a lounge area and meeting rooms. This floor has been subdivided into a series of rooms, reminiscent of the classic bars and clubs of Soho with the use of curtains and screens to create pockets of space to meet in or escape to a hidden corner for a quiet moment. The remaining floors accommodate serviced offices and hubs and continue the graphic framework screens and details found elsewhere.