Universal Design Studio created branding, graphics and wayfinding devices for Torvehallerne, Copenhagen’s long-awaited new food market.
Location - Copenhagen
Client - Torvehallerne
Images - J Gudmundsen-Holmgreen
Works - Branding, way-finding, graphic devices
Specification - Branding concepts
Torvehallerne sits in the heart of Nørreport, at Israels Plads, home to the Danish capital’s original fruit and vegetable market. The new marketplace hosts two large glass halls filled with fresh and artisan food stalls.
The glass buildings, which flood with natural light, provide an indoor/outdoor feel. A series of red ‘bands’ link the two halls and form a canopy for lighting.
Universal Design Studio looked to the original features of the marketplace to create a brand concept. A logo was developed based on the ‘plus’ marks on original cobblestones that had indicated places for stalls, a nod to the market’s revival and historic roots. A series of coloured patterns were also devised and adopted to the design of market stalls to create differentiation, with stall framework finished in a signature red to produce unity. Custom over-scaled illustrations of produce were applied to building exteriors to humanise and enliven their industrial scale.