A redesign and reorganisation of Frieze's New York Art Fair, set in the parkland of Manhattan’s Randall’s Island
As the only architectural practice to successfully oversee the design of the Frieze Art Fair in London for four consecutive years (from 2014), we were asked to provide a fresh take on the design for Frieze New York in 2018, and to work out ways to improve the fair.
Working closely with Frieze Director Victoria Siddall and new Artistic Director Loring Randolph, we re-planned the structural layout and interior to create the idea environment for viewing the art, which showcases an extraordinary cross-section of work by international artists, from newly discovered talents to the most influential figures of the 20th century. Their brief was to improve flow to the galleries; to increase visibility and navigability of the previously serpentine tent format; and to enhance the overall collector and visitor experience for this.
The structure of Frieze New York comprised separate, smaller buildings joined to form an orthogonal layout, broken up into distinct sections. By repositioning the event closer to the Harlem River, we were able to orient the fair to allow more natural light into gallery spaces, whilst engaging more sensitively with Randall’s Island Park and views over Manhattan.
Other benefits we introduced included a revitalized series of restaurants, as well as new spaces for talks, resting and public gathering.
The seventh edition of the event brought together 197 galleries from 30 countries and convened a record 44,000 visitors.