The BBC Pavilion project was a creative collaboration by the best of British, launching at MIPCOM 2019 on La Croisette in Cannes, France.
Universal worked as Lead Architect on the project culminating in an incredibly unique, two-storey temporary steel structure that will continue to be used as an exhibition icon for BBC Studios for the next 3 years.
The core objective was to create a game-changing, world-class physical brand space and experience that represented the unmistakably British, bold and creative spirit of BBC Studios, whilst being able to transform from a place of business during the day to an event space during the night.
Given the site context we created an overhanging double story structure designed to provided natural shading to the lower floor. Central to the pavilion sits a core of private meeting rooms and operational facilities. The exterior of the core provided a backdrop to public spaces showing the BBC content and meeting and greeting points, while wings allowed for smaller screenings, or semi-enclosed meeting rooms closed off by heavy duty curtains.
The Pavilion is sustainable and re-useable – comparably, a traditional exhibition stand is single use, making The Pavilion an efficient and game changing asset for the BBC. Designed to facilitate modular assembly it was built and disassembled within 6 days and has the capacity to travel globally. It is built from raw, recyclable materials and intended for an environmentally sustainable legacy.
View from the second storey over the Mediterranean are amplified when the external petal façade opens to reveal the viewing platform above Cannes bay allowing the building to take on distinct identities from day to night – during the day allowing partial views into the pavilion, creating interest and intrigue for visitors while providing privacy to the interior. At night the pavilion emits light and activity through its porosity and from the open façade.