Ace’s first hotel outside the USA, in Shoreditch, London
Multiple and inclusive, Ace hotels seek to embrace the cities we’re in by building spaces for collective gathering, whether thoughtfully reinterpreting historic buildings or imagining radical new structures. For their first hotel outside their native USA, in Shoreditch, London, we were commissioned to create a hotel whose ethos would be underpinned by the desire to find the authentic voice of the place or property, and for the hotel to become a thread within the fabric of the neighbourhood.
Located at 100 Shoreditch High Street in London’s East End, the scheme comprises 265 guest rooms plus a lounge/reception area with retail units, bar, café and art gallery on the ground floor, and event spaces on the seventh floor. Shoreditch is a busy place where art, design, culinary innovation, culture and tech coalesce, and the interior design strongly echoes its East London surroundings.
Collaborating with local vendors, consultants and manufacturers, placemaking was a central theme in ensuring that the final space was, as Alex Calderwood, co-founder of Ace, put it: ‘of London and for London’. We therefore strived to individualise the separate spaces within the building.
The lobby, with its darkwood floors, concrete walls and cork ceiling, is a place for meeting and exchange, with a co-working space as a focal point and a photobooth for play. The groundfloor brasserie, Hoi Polloi, is popular with both hotel guests and locals, and events spaces on the seventh floor with views across the city.
A part of the fabric of the neighbourhood since its opening in 2013, the Ace Hotel in Shoreditch continues to provide a hub for locals and a temporary home for travellers to this day.